About Us

Meet the team that has your back

Patrick Babakhanian - Founder

12yrs

Since founded

“SERPpro simplifies linkbuilding by eliminating outreach, content creation, and publisher wrangling—so you can meet deadlines, impress clients, and save hours every week.”

Patrick Babakhanian

Founder & CEO at SERPpro

1,760+

Projects completed

Mae Lynn - Operations Manager

Marc Lassitre - Lead Dev

8+

Total team members

Sara David - Head of PR

Duncan James  - Content Lead

Arvin Peterson - Order Manager

The Origin Story

SERPpro was born from more than just SEO—it came from a deep-rooted story of resilience.

Our founder, Patrick Babakhanian, grew up in The Netherlands as the child of Armenian refugees who fled Iran during wartime.

From a young age, he learned the value of hard work, perseverance, and pushing forward—no matter the odds.

In 2014, he launched SERPchampion, a one-man mission to master SEO.

That solo journey turned into a full-blown platform helping agencies grow through scalable, white-label SEO solutions. As the need for speed, quality, and reliability grew, SERPpro was born—a more focused, more powerful version of his original mission.

Today, SERPpro helps hundreds of agencies deliver results, meet deadlines, and scale linkbuilding—without the burnout.

SERPpro Growth Timeline (2014–2024)

2014
Launched with Aged Domains & Backlinks
Started with affiliate SEO and aged domains. Patrick launched solo, mastering rankings through hands-on testing.
  • Focus on affiliate SEO & expired domains
  • Solo operation
  • Built on grit & execution
2017
Shifted to White-Label Linkbuilding
Pivoted to help agencies fulfill linkbuilding behind the scenes. SERPchampion becomes the quiet partner for SEO teams.
  • Full white-label model
  • Agencies outsource SEO fulfillment
  • Quietly scaling client rankings
2020
Expanded to Serve eCommerce Brands
Launched SEO services tailored for eCom. Demand grows, and the team scales to 10+ experts.
  • Productized SEO offers for DTC brands
  • 10+ team members
  • New workflows to support scale
2022
Launched the SERPpro Platform
Built the SERPpro dashboard with vetted inventory, faster delivery, and full visibility for agencies.
  • 1,000+ vetted publishers
  • Streamlined ordering
  • Inventory-based platform
2024
Rolled Out Digital PR Services
Launched Digital PR as a service for agencies and eCom brands. Focused on brand mentions with SEO power.
  • Editorial features on top publications
  • Built to support SEO & brand authority
  • Available for agencies & brands
Today
1,700+ Projects Completed
Still evolving, SERPpro helps top agencies rank faster and scale smarter—without extra overhead or burnout.
  • Trusted by 1,700+ projects
  • Resilience, results, reliability
  • Built for scale, speed, and simplicity