The August 2024 Core Update is gradually rolling out, with initial observations offering insights into what could shape rankings in the coming months.
Here’s a summary of the key findings so far:
Forums and platforms like Reddit continue to perform strongly.
These sources of UGC are holding their ground, likely because of their perceived authenticity and diverse opinions, which may serve as a counterbalance to generic, automated content. Despite the potential for changes, this trend is expected to persist.
Local businesses and those with highly specific offerings are seeing improved rankings, even for broader, national keywords.
This suggests that Google's algorithm is placing increased importance on domain-level relevance and actual expertise in a given field.
Generic affiliate sites are struggling to compete against businesses that demonstrate real-world authority.
Websites that align closely with their target keywords at the domain level are seeing better rankings.
This trend highlights the importance of focusing on a specific niche or vertical and maintaining a consistent thematic focus across the entire website.
Websites with strong, trustworthy backlink profiles are maintaining their dominance.
Brands that have established themselves beyond Google and have substantial marketing efforts in place are reaping the rewards. This reinforces the need for an active link-building strategy to remain competitive.
Some websites run by influencers, who have built large audiences outside of Google, are performing well.
These sites benefit from branded searches and direct engagement from loyal followers, offering a distinct advantage over traditional affiliate sites.
As the update continues to roll out, shifts may occur, particularly concerning user-generated content.
The ongoing evolution of AI-generated content and Google's response to it will be critical areas to watch. Additionally, the expansion of AI overviews in search results could significantly impact organic click-through rates.
In conclusion, while some trends may remain stable, staying adaptable and focusing on building a strong, relevant online presence will be crucial for success in the evolving SEO landscape.
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