Discover how we vet blogs before we place links on them.
by Patrick Babakhanian
How to create a content plan
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What is a content plan and why it is so important?
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What are the best tools to create content plans easily?
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3 tips to create a content plan that drives engagement and growth
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Identify the content that is performing best, and stick with it
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- It can be a useful starting point but should not be the only metric considered.
- Be aware that DR can be manipulated.
Checking the Link Profile:
- Look beyond DR and assess the website's entire link profile.
- Ensure the backlinks are legitimate and not primarily from spammy websites or PBNs (Private Blog Networks).
- Sample a few backlinks to gauge the quality of sites linking back.
Evaluating Website Traffic:
- Genuine traffic is a crucial metric.
- Focus on sites with at least 5,000 to 10,000 monthly visits as reported by Ahrefs.
- Note that Ahrefs may underestimate traffic, so consider this in your evaluation.
Analyzing Traffic Trajectory:
- Look for consistent or growing traffic patterns.
- Be cautious of sites that show sudden spikes or drops, indicating potential penalization.
Assessing Website Authenticity:
- Verify that the site appears as a legitimate brand or publication.
- Check for a professional design, contact page, and privacy policy.
- Avoid websites that primarily exist to sell links.
Industry Relevance:
- Prefer sites focused on a specific market or industry relevant to your niche.
- Be wary of general guest post sites covering a wide range of unrelated topics.
Overall Vetting Process:
- Combine these metrics for a comprehensive evaluation.
- Don’t rely solely on one metric like DR.
- Look for sites that appear as genuine brands with a real audience.
Utilizing SERPpro for Guest Posting:
- If vetting individually is too time-consuming, consider using platforms like Surpro.
- SERPpro offers a marketplace with thousands of vetted websites in various industries.
Final Thoughts:
- The process involves a combination of analyzing DR, traffic, backlinks, website authenticity, and industry relevance.
- Tailor your approach based on your specific guest posting goals and the nature of your content.
Patrick Babakhanian
Patrick Babakhanian has over 10 years of experience in SEO, specializing in boosting website growth organically and creating efficient SEO systems. His work and insights have been featured on well-known sites like Social Media Today, Business Insider, Lion Zeal SEO, and Neil Patel.
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